Medical/Surgical Specialists Lead Unique Visitors to NurseUniverse.com: Employment Site Reports Data for Online Hiring Trends
DALLAS (Business Wire EON) September 27, 2007 -- Critical care (25.2 percent), emergency department (18.2 percent), women's health (15.7 percent) and operating room specialists (14.5 percent) rounded out the visitor categories during the reporting period ended July 30, 2007.
VAG also reported that its unique visitor count - which had already established the 100,000- plus monthly benchmark in March 2007 - increased nearly 20 percent from May through July 2007, signaling that more nurses are turning to the online recruiting site to find jobs.
"The upward trend in NurseUniverse.com Web traffic not only reflects a higher popularity for our site, but a growing general acceptance of online recruiting among nurses and hospitals," said Jay Wommack, president and CEO of Vertical Alliance Group, Inc. (VAG), which created and hosts the nursing employment site. "As nurses and healthcare institutions increasingly turn to the Web to fulfill their recruiting needs, NurseUniverse.com makes a direct and cost-effective connection between job seekers and recruiters."
During the same period, VAG also noted that Texas, California, Florida and Washington, DC, were the top geographic regions with the most traffic on NurseUniverse.com. This data aligns with a May 2006 report from the Journal of the American Medical Association of states with the most nursing vacancies and those with the highest vacancy rates.
Unlike other recruiting Web sites that blast a job candidate's information to unrelated companies and listings, visitors to NurseUniverse.com submit their information directly to their preferred medical facility, with a goal of producing pre-qualified or "warm" leads for its advertisers.
Content on NurseUniverse.com consists solely of advertising and job description space purchased by hospitals and other healthcare organizations for a consistently low monthly fee that includes not just the ads, but proactive customer support, ad tracking, advertising consulting, recruiter training and more.
Each advertising facility is provided with a detailed profile page designed to educate the nurse about everything they need to make an informed decision regarding the hospital, the position or even the region. A profile page often includes audio and video messages, as well as custom-written copy and graphics. The Web site is designed to pre-qualify a nursing job applicant before he/she ever speaks with the recruiter.
About Vertical Alliance Group Inc.
Vertical Alliance Group Inc. is an online publisher that provides direct marketing services - including lead generation for a variety of personal and business services, and targeted recruiting of pre-qualified employees - for clients in 20 niche industry segments. Headquartered in Texarkana, Texas with offices in Dallas, Vertical Alliance hosts and manages more than 40 Web sites, using response engine marketing to increase its clients' "Basic Unit of Wealth." For more information, visit www.verticalag.com or www.NurseUniverse.com.
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